{"id":1631,"date":"2018-06-21T11:02:00","date_gmt":"2018-06-21T11:02:00","guid":{"rendered":"https:\/\/digiterrebestg.wpengine.com\/?p=1631"},"modified":"2024-05-30T13:22:03","modified_gmt":"2024-05-30T13:22:03","slug":"ai-and-machine-learning-are-ready-to-help-your-business-in-so-many-ways","status":"publish","type":"post","link":"https:\/\/www.digiterre.com\/us\/2018\/06\/21\/ai-and-machine-learning-are-ready-to-help-your-business-in-so-many-ways\/","title":{"rendered":"AI and machine learning are ready to help your business in so many ways"},"content":{"rendered":"<section id=\"block_55a1529cbe5b7a21560abc943fd25b0f\" class=\"acf-blocks page-header flex flex-wrap items-center justify-center !mt-0 bg-center bg-no-repeat bg-cover py-16 min-h-[30rem] \" style=\"background-image:linear-gradient(0deg, rgba(0, 0, 0, 0.6), rgba(0, 0, 0, 0.6)), url(https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2023\/04\/iStock-506757762-1500x1000-c-default.jpg);\">\n    <div class=\"container mx-auto text-center\">\n        <h1>AI and machine learning are ready to help your business in so many ways<\/h1>\n\n                <p class=\"lg:text-2xl font-medium text-white max-w-5xl mx-auto\">Aren\u2019t you tired of reading about self-driving cars and deliveries that turn up on your doorstep before you\u2019ve even realised you need them? It\u2019s all so futuristic. When is all this Artificial Intelligence (AI) talk going to turn into something of practical use to your business?<\/p>\n        \n            <\/div>\n<\/section>\n\n\n<div class=\"wp-block-columns aligncenter is-section is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Well, it already is. AI is at work in numerous everyday technologies, like email filtering and internet searches. If you\u2019re hoping for something a bit more spectacular than that, it could be that your definition of AI has been exaggerated. \u2018Artificial Intelligence\u2019 is a term first used in 1955 to describe machines that are capable of intelligent behavior. In its basic form it requires human programmers to give the machine a set of parameters, which it can then use to categorize information, make decisions, provide answers and so on.<\/p>\n\n\n\n<p>But by the time AI entered the vernacular, scientists were already exploring the possibility of creating machines that could learn for themselves. The science hinged on the principle that the human brain learns from experience, by gathering and categorizing observations, which then provide the basis for future decisions. If they could build an artificial \u2018neural network\u2019 that could mimic the workings of the human brain, they could then plug it into an information source and leave it to learn for itself.<\/p>\n\n\n\n<p>For decades the principle delivered little more than a series of computers that were good at chess, but then along came the internet \u2013 the ultimate information source \u2013 and \u2018Machine Learning\u2019 (ML) hit the mainstream as an application of AI. A good way to think of the difference between AI and ML is: AI is the science for making the machines and ML is the algorithms that make the machines smarter. Whilst ML is still small scale, it\u2019s growing really fast.<\/p>\n\n\n\n<p>Here are five applications of both that could help your business run more efficiently and deliver a higher level of service.<\/p>\n\n\n\n<ul class=\"wp-block-list custom-bullet\">\n<li><strong>Know your market in depth<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The more you understand about your customers and competitors, the more effectively you can deliver your products or services. AI can analyze vast amounts of data from a range of sources, such as internet use, EPOS data and even social media, to build in-depth insights into customer needs and behaviors, enabling you to predict and meet demand.<\/p>\n\n\n\n<p>Amazon is the headline grabber for this, and its plans to deliver us goods it knows we need before we do are bound to come to fruition before long, but supermarkets have been using AI in this way for years too. They target each customer\u2019s learned preferences with bespoke coupons, discounts and ads, and even stock their shelves according to the customer trends they\u2019ve picked up through AI. Think about how this could help your business. It means you no longer have to treat your customers as \u2018one\u2019 but can target each one individually with an accuracy and efficiency that would have been impossible without AI.<\/p>\n\n\n\n<ul class=\"wp-block-list custom-bullet\">\n<li><strong>Always be there for your customers<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Customer service is being revolutionized by AI and ML, which is entering the realms of artificial emotional intelligence. More and more companies are using chatbots, which give the impression of a human at the end of the line but are actually autonomous machines, programmed to handle online enquiries, gather information from the enquiry, recommend solutions and report back to the business, including notifying a member of staff if human action is required.<\/p>\n\n\n\n<p>Chatbots are becoming increasingly good at responding as a human operator would and now \u2018cognitive AI\u2019 programs are giving the machines empathy. Human customer service staff can\u2019t always be relied on to judge the appropriate tone to use with customers but cognitive AI can help them. Cognitive AI programs listen to customer service calls and analyze the customer\u2019s mood from their voice and other traits. They can then provide live guidance to the human operator to help them speak to the customer in a way that will get the best response.<\/p>\n\n\n\n<ul class=\"wp-block-list custom-bullet\">\n<li><strong>Automate your marketing<\/strong><\/li>\n<\/ul>\n\n\n\n<p>It doesn\u2019t matter what business you\u2019re in, these days you need to include a publishing function amongst your services. Digital marketing depends on content, which means hiring writers to produce it for you. Lots of it. But what if you could program a machine to produce content for you? At the risk of putting myself out of work, I can tell you it\u2019s possible.<\/p>\n\n\n\n<p>News agencies are using AI to write small, data driven items, such as sports stories and financial summaries. Happily for me, AI hasn\u2019t mastered the art of producing beautifully crafted articles like this one, but give it access to a set of data and it can interpret the figures to pull out a relevant headline or set of bullet points that summarize the insights within. Along the lines of the market intelligence technology mentioned above, automated marketing platforms are also using AI to create targeted content and ads, learning how and where your market plays and generating bespoke content to engage them, without any human intervention. Automated marketing is now being used by more than half of all businesses, in some way.<\/p>\n\n\n\n<ul class=\"wp-block-list custom-bullet\">\n<li><strong>Streamline your admin<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Giving a machine the ability to understand speech is pretty smart and businesses have been using voice recognition software for years to speed up processes like letter writing, but now the machines don\u2019t just understand what you\u2019re saying, they can recognize your voice, even down to the tone you\u2019re using and what that might mean. Virtual Assistant (VA) software, of the sort that drives Siri and Alexa, could provide you with the perfect PA. VAs can take a letter, manage your diary, arrange appointments, send invitations and sort your emails, all in the blink of an eye. And if they can\u2019t actually bring you a cup of coffee, they can at least tell you the best place to get one.<\/p>\n\n\n\n<ul class=\"wp-block-list custom-bullet\">\n<li><strong>Step up your security<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Picture a security guard sitting in front of a bank of monitors, each one relaying pictures from a different part of your premises. You\u2019d like to think they\u2019re keeping a constant watch, always ready to react if something suspicious appears on one of the screens, but you know they\u2019re bound to glance at their newspaper from time to time, or pour a cup of coffee from a flask. Some security guards have been known to fall asleep.<\/p>\n\n\n\n<p>Thanks to ML, you can train a machine to monitor your surveillance every single second of every day, without ever tiring or being distracted. In the same way that AI can be programmed to look for anomalies in banking activities to flag up potentially fraudulent transactions, machines can be taught to watch for signs of unusual behavior on CCTV. By working in conjunction with humans, the technology can make traditional surveillance much more robust. In a similar way, AI and ML can be used to protect against cybercrime too, scanning your networks for unusual activity, learning what may or may not constitute a threat and taking timely action to shut down systems or seek and destroy malware without needing human intervention.<\/p>\n\n\n\n<ul class=\"wp-block-list custom-bullet\">\n<li><strong>Use AI to augment your workforce<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The way businesses work with AI is becoming increasingly important. There\u2019s still a lot of work to do before we\u2019re all being chauffeured around in driverless cars but we can be reaping the benefits of AI and ML right now. Choosing not to integrate AI into your workforce is akin to forcing your staff to work with knitting needles when all your competitors have the spinning Jenny. Not only does it improve the speed and accuracy of mundane, repetitive processes, it can work alongside your human workforce to effect unprecedented levels of performance too.<\/p>\n\n\n\n<p>It\u2019s time to embrace the AI future.<\/p>\n<\/div>\n<\/div>\n\n\n\n<section id=\"block_11543c2c65cdb129399b66ed35d845de\" class=\"acf-blocks post-meta container mx-auto \">\n    <div class=\"max-w-fit mx-auto p-4 relative after:content-[''] after:absolute after:top-0 after:left-0 after:w-full after:h-[2px] lg:after:w-[2px] lg:after:h-[100%] after:bg-dark after:rounded-full\">\n        <h3 class=\"text-4xl font-semibold text-center md:text-left\">About the Author<\/h3>\n        <div class=\"md:flex items-start lg:items-center md:justify-start flex-wrap\">\n                  \n            <img loading=\"lazy\" decoding=\"async\" width=\"106\" height=\"150\" src=\"https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2024\/12\/Juniper-Place-case-study-pdf-106x150.jpg\" class=\"rounded-digiterre md:w-24 md:h-24 lg:w-36 lg:h-36 md:mr-4 shadow-digiterre shadow-dark\/[.15] mb-4 md:mb-0 mx-auto md:mx-0\" alt=\"\" \/>                        <div>\n                <h4 class=\"text-2xl mb-2 font-semibold text-center md:text-left\">Digiterre<\/h4>\n\n                \n                                \n            <\/div>            \n        <\/div>\n        <div class=\"flex flex-wrap items-center justify-center md:justify-start font-visby text-sm w-full md:space-x-4 mt-6\">\n            <span class=\"block md:inline-block rounded-full px-5 py-3 bg-primary-lightest text-primary\">Date: <strong>21\/06\/18<\/strong><\/span>\n            <span class=\"block md:inline-block rounded-full px-5 py-3 bg-primary-lightest text-primary mt-4 md:mt-0\">Category: <strong>Industry Insights\/ Tech Insights<\/strong><\/span>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section id=\"block_2ccc525cfb134df0b0c3f1f83e4fca1a\" class=\"acf-blocks insights-posts-grid container mx-auto flex flex-wrap items-start \">\n    <div class=\"grid grid-cols-1 md:grid-cols-2 gap-6 lg:w-3\/4 pr-6\">\n                        <article class=\"flex items-start\">\n                    <a href=\"https:\/\/www.digiterre.com\/us\/2025\/06\/03\/digiterre-opens-in-dusseldorf-strengthening-our-presence-in-germanys-energy-market\/\" class=\"contents\" title=\"Digiterre Opens in D\u00fcsseldorf: Strengthening Our Presence in Germany\u2019s Energy Market\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-article-posts-for-new-website-150x150.jpg\" class=\"rounded-digiterre w-24 h-24 lg:w-36 lg:h-36 md:mr-4 shadow-digiterre shadow-dark\/[.15] hover:scale-105 transition-all duration-300 wp-post-image\" alt=\"\" srcset=\"https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-article-posts-for-new-website-150x150.jpg 150w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-article-posts-for-new-website-300x300.jpg 300w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-article-posts-for-new-website-1024x1024.jpg 1024w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-article-posts-for-new-website-768x768.jpg 768w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-article-posts-for-new-website-1536x1536.jpg 1536w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Website-article-posts-for-new-website-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\n                    <div class=\"flex flex-wrap flex-col justify-between h-full pl-4 md:pl-0\">\n                        <a href=\"https:\/\/www.digiterre.com\/us\/2025\/06\/03\/digiterre-opens-in-dusseldorf-strengthening-our-presence-in-germanys-energy-market\/\">\n                            <h4 class=\"text-base lg:text-xl mb-4 font-semibold md:mb-2 hover:text-primary-dark transition-all duration-300\">Digiterre Opens in D\u00fcsseldorf: Strengthening Our Presence in Germany\u2019s Energy Market<\/h4>\n                        <\/a>\n                        <div class=\"font-visby text-sm\">\n                            <p class=\"mb-1 text-sm md:text-base\">Date: <strong>03\/06\/25<\/strong><\/p>\n                            <p class=\"mb-0 text-sm md:text-base\">By: <strong>Laurence Pisani<\/strong><\/p>\n                        <\/div>\n                    <\/div>\n                <\/article>\n\n                        <article class=\"flex items-start\">\n                    <a href=\"https:\/\/www.digiterre.com\/us\/2025\/05\/21\/modernizing-c-in-tier-1-banks-balancing-performance-and-progress\/\" class=\"contents\" title=\"Modernizing C++ in Tier 1 Banks: Balancing Performance and Progress\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-3-150x150.jpg\" class=\"rounded-digiterre w-24 h-24 lg:w-36 lg:h-36 md:mr-4 shadow-digiterre shadow-dark\/[.15] hover:scale-105 transition-all duration-300 wp-post-image\" alt=\"\" srcset=\"https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-3-150x150.jpg 150w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-3-300x300.jpg 300w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-3-1024x1024.jpg 1024w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-3-768x768.jpg 768w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-3-1536x1536.jpg 1536w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-3-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\n                    <div class=\"flex flex-wrap flex-col justify-between h-full pl-4 md:pl-0\">\n                        <a href=\"https:\/\/www.digiterre.com\/us\/2025\/05\/21\/modernizing-c-in-tier-1-banks-balancing-performance-and-progress\/\">\n                            <h4 class=\"text-base lg:text-xl mb-4 font-semibold md:mb-2 hover:text-primary-dark transition-all duration-300\">Modernizing C++ in Tier 1 Banks: Balancing Performance and Progress<\/h4>\n                        <\/a>\n                        <div class=\"font-visby text-sm\">\n                            <p class=\"mb-1 text-sm md:text-base\">Date: <strong>21\/05\/25<\/strong><\/p>\n                            <p class=\"mb-0 text-sm md:text-base\">By: <strong>Digiterre<\/strong><\/p>\n                        <\/div>\n                    <\/div>\n                <\/article>\n\n                        <article class=\"flex items-start\">\n                    <a href=\"https:\/\/www.digiterre.com\/us\/2025\/05\/07\/legacy-threat-cybersecurity-lessons-from-retail-attacks\/\" class=\"contents\" title=\"Legacy Threat: Cybersecurity Lessons from Retail Attacks\u00a0\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-4-150x150.jpg\" class=\"rounded-digiterre w-24 h-24 lg:w-36 lg:h-36 md:mr-4 shadow-digiterre shadow-dark\/[.15] hover:scale-105 transition-all duration-300 wp-post-image\" alt=\"\" srcset=\"https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-4-150x150.jpg 150w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-4-300x300.jpg 300w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-4-1024x1024.jpg 1024w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-4-768x768.jpg 768w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-4-1536x1536.jpg 1536w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-4-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\n                    <div class=\"flex flex-wrap flex-col justify-between h-full pl-4 md:pl-0\">\n                        <a href=\"https:\/\/www.digiterre.com\/us\/2025\/05\/07\/legacy-threat-cybersecurity-lessons-from-retail-attacks\/\">\n                            <h4 class=\"text-base lg:text-xl mb-4 font-semibold md:mb-2 hover:text-primary-dark transition-all duration-300\">Legacy Threat: Cybersecurity Lessons from Retail Attacks\u00a0<\/h4>\n                        <\/a>\n                        <div class=\"font-visby text-sm\">\n                            <p class=\"mb-1 text-sm md:text-base\">Date: <strong>07\/05\/25<\/strong><\/p>\n                            <p class=\"mb-0 text-sm md:text-base\">By: <strong>Digiterre<\/strong><\/p>\n                        <\/div>\n                    <\/div>\n                <\/article>\n\n                        <article class=\"flex items-start\">\n                    <a href=\"https:\/\/www.digiterre.com\/us\/2025\/04\/30\/data-under-pressure-rethinking-data-management-in-a-volatile-tariff-driven-market\/\" class=\"contents\" title=\"Data Under Pressure: Rethinking Data Management in a Volatile, Tariff-Driven Market\u00a0\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-2-150x150.jpg\" class=\"rounded-digiterre w-24 h-24 lg:w-36 lg:h-36 md:mr-4 shadow-digiterre shadow-dark\/[.15] hover:scale-105 transition-all duration-300 wp-post-image\" alt=\"\" srcset=\"https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-2-150x150.jpg 150w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-2-300x300.jpg 300w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-2-1024x1024.jpg 1024w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-2-768x768.jpg 768w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-2-1536x1536.jpg 1536w, https:\/\/www.digiterre.com\/us\/wp-content\/uploads\/sites\/2\/2025\/06\/Tech-blog-1-2-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\n                    <div class=\"flex flex-wrap flex-col justify-between h-full pl-4 md:pl-0\">\n                        <a href=\"https:\/\/www.digiterre.com\/us\/2025\/04\/30\/data-under-pressure-rethinking-data-management-in-a-volatile-tariff-driven-market\/\">\n                            <h4 class=\"text-base lg:text-xl mb-4 font-semibold md:mb-2 hover:text-primary-dark transition-all duration-300\">Data Under Pressure: Rethinking Data Management in a Volatile, Tariff-Driven Market\u00a0<\/h4>\n                        <\/a>\n                        <div class=\"font-visby text-sm\">\n                            <p class=\"mb-1 text-sm md:text-base\">Date: <strong>30\/04\/25<\/strong><\/p>\n                            <p class=\"mb-0 text-sm md:text-base\">By: <strong>Laurence Pisani<\/strong><\/p>\n                        <\/div>\n                    <\/div>\n                <\/article>\n\n        \n    <\/div>\n    <div class=\"w-full lg:w-1\/4 lg:pl-4 py-6 mt-8 lg:mt-0 relative after:content-[''] after:absolute after:top-0 after:left-0 after:w-full after:h-[2px] lg:after:w-[2px] lg:after:h-[100%] after:bg-dark after:rounded-full\">\n        <h3 class=\"text-4xl font-semibold mb-2\">Follow Us<\/h3>\n        <p class=\"text-digi-grey font-semibold\">Get the latest news and stay up to date<\/p>\n        <ul class=\"font-visby\">\n                            <li 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When is all this Artificial Intelligence (AI) talk going to turn into something of practical use to your business?<\/p>\n","protected":false},"author":4,"featured_media":1633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,6],"tags":[],"class_list":["post-1631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights","category-tech-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI and machine learning are ready to help your business in so many ways - Digiterre USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digiterre.com\/us\/2018\/06\/21\/ai-and-machine-learning-are-ready-to-help-your-business-in-so-many-ways\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI and machine learning are ready to help your business in so many ways - Digiterre USA\" \/>\n<meta property=\"og:description\" content=\"Aren\u2019t you tired of reading about self-driving cars and deliveries that turn up on your doorstep before you\u2019ve even realised you need them? 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