Transform! The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI Released

Digiterre is proud to announce the release of Transform! The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI, a new book written by Digiterre CEO Ian Murrin, CTO Rajesh Jethwa, and technology leader Mike Wright.

Drawing on decades of experience delivering complex technology and transformation programmes, the book explores what truly separates successful digital transformation from initiatives that fail to deliver meaningful change. Rather than focusing solely on tools, frameworks, or emerging technologies, Transform! examines the human and organisational behaviours that determine whether transformation efforts succeed.

As organisations race to adopt artificial intelligence and rapidly evolving digital capabilities, the authors argue that success depends less on technology itself and more on how leaders, teams, and organisations behave during periods of change. The book outlines fourteen practical behaviours that help businesses navigate transformation, scale innovation, and deliver lasting value.

The release comes at a pivotal moment for many organisations. The rise of generative AI is reshaping industries and accelerating the pace of digital change. Leaders are under pressure to modernise systems, rethink operating models, and unlock the potential of new technologies; all while maintaining stability and delivering results.

Transform! provides a practical perspective grounded in real-world experience. Drawing on years of delivering technology transformation for global organisations, the authors share insights, lessons learned, and common pitfalls that organisations encounter when attempting large-scale change.

Throughout the book, Ian Murrin, Rajesh Jethwa, and Mike Wright highlight how successful transformation requires alignment between leadership, culture, and technology. By focusing on behaviours that encourage collaboration, adaptability, and continuous learning, organisations can move beyond one-off transformation programmes and instead build the capability to evolve continuously.

The book is designed for business leaders, technology executives, and transformation teams seeking practical guidance in navigating the increasingly complex digital landscape. It offers a clear and accessible framework that organisations can use to assess their current transformation efforts and strengthen the behaviours that drive long-term success.
Transform! The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI is now available.

To find out more, please visit https://transform14.com/

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